Furthermore , we have launched the Green by Design® initiative, the environmental part of our sustainability platform.
Our goal is to continue to improve our environmental performance in three specific areas:
- Further introduce eco-design into our innovation process
- Continuously monitor our manufacturing processes
- Reduce the environmental impacts of our manufacturing sites in terms of waste, water pollution, and energy efficiency.
Because these are areas within our products’ lifecycle that we directly control, we can make our efforts count.
Green by Design® initiative: Reduce, Reuse, and Recycle.
A key idea of the Green by Design® initiative is for each employee to be aware of and to practice the three Rs: Reduce, Reuse, and Recycle.
Here are some of the ways we have identified to put these principles to work:
REDUCE
Reducing paper consumption and waste has an immediate effect on the environment. That’s why Lotus Professional® brand developed solutions such as enMotion®, SmartOne® , Reflex®, and JustOne® dispensers that help reduce paper consumption and waste by encouraging users to take just the paper they need.
However , it’s more than designing innovative dispensers that help reduce waste to minimize our environmental impact. We are also working on reducing the amount of resources consumed without compromising product quality; from energy and water consumption to packaging & transportation, Lotus Professional® teams are committed to developing innovative and efficient solutions that are environmentally conscious.
REUSE
Besides having a number of wiper products that are designed to be reused, Lotus Professional® brand finds innovative ways to reuse the by-products of the papermaking process for production and packaging. All mills continuously strive for maximal recycling, reducing the need to use natural resources by adding value to waste. We recycle and reuse water in our mills, and the heat generated throughout the paper making process is reused.
In addition, some of our by-products are used to help make grass grow, build roads and provide a strong foundation for highways.
RECYCLE
Recycling of waste paper in our mills is the main source of fibre supply. In fact, more than 75 percent of Lotus Professional® paper production is made from recycled fibres. And several products across Europe, including SmartOne® toilet tissue, are produced from 100 percent recycled fibre.
Thus without sacrificing our product quality: Lotus Professional® recycled towel, tissue, napkin and wiper products maintain high performance, softness and brightness.
Our company puts the principles of Green by Design® initiative to work day after day. We are confident that by doing so we can continue to improve our environmental performance.
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