Georgia-Pacific launches NexxStyle in napkins
March 6, 2012
Georgia-Pacific GB Ltd has unveiled its latest innovation for the HORECA sector with the launch of brand new NexxStyle® Air Cushioned Napkins.
The new range provides buyers with branded solutions to improve and customize table top settings, helping to enhance guests’ dining experience.
The new NexxStyle® range helps to ensure that establishments, from independent eateries to hotels, stand out in a market place.
The new NexxStyle® napkins use glue-embossing and point-to-point technology to provide greater thickness and absorption than found in a standard 2-ply napkin. This technology gives an ‘air cushion’ effect which, as well as being soft and luxurious to the touch, also provides greater absorption. It also gives more structure and rigidity to the napkins so that they hold decorative folds much better than a standard tissue napkin.
The NexxStyle® range comes in a choice of 6 colours, which, coupled with the brand new NexxStyle® emboss chequered pattern, allows customers to choose a style to suit their venue, be it contemporary or traditional, modern or timeless.
White NexxStyle® napkins are also available in 8-fold format. These are delivered pre-folded, so venue staff can save valuable time when setting up between busy service periods thanks to this practical solution. The pre-folded feature also provides hygiene benefits as staff do not handle the napkin for folding.
NexxStyle® napkins are customisable so customers can create their own unique design in up to 4 colours. Personalised napkins help businesses to adapt quickly to changing offers or promotional campaigns to ensure that every last table top detail is taken care of.
All NexxStyle® napkins are food contact certified, printing inks are food contact safe, and the white napkins, including custom print, are EU Ecolabel certified*.
NexxStyle® napkins form part of the mix n’ match concept, which helps users to select a range of tableware to customize further and stand out from the competition.
Emma Nourry Trade Marketing Manager at Georgia-Pacific for the Lotus Professional® brand said: “The new Nexxstyle® Air Cushioned Napkin range offers a flexible choice for food service outlets, from brasseries and bistros to casual dining, hotels and independent eateries.
“The range provides a practical and functional solution to a venue, as well as high quality to the user. The options to customise, both with print and the range of colours, provide an extensive choice to help enhance the overall dining experience and keep customers coming back for more.”
For more information on the complete Lotus Professional® range visit www.lotusprofessional.co.uk
*For more information about Ecolabel please visit www.ec.europa.eu/ecat/
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